Explainer videos have become one of the most effective ways to communicate ideas online. Whether you’re breaking down a product feature, explaining a concept, or telling a short brand story, these videos help simplify information and keep viewers engaged. As audiences increasingly prefer visual storytelling over long text, creators and marketers are turning to explainer video makers to translate ideas into clear, structured narratives.
What makes a good explainer video tool isn’t just animation or visuals—it’s how easily it helps creators move from concept to finished video without technical friction. From text-based workflows to drag-and-drop editing, today’s tools support different creation styles depending on how much control and speed you need.
Below are six explainer video makers that help turn raw ideas into compelling stories, starting with invideo and followed by other popular platforms creators often rely on.
1. Invideo
Invideo stands out for creators who want to move quickly from an idea to a finished explainer video without getting stuck in complex editing workflows. One of the key ways it fits into modern content creation is through its text to video approach, where users can start with a simple text prompt and generate a complete video in minutes.
Turning text into visual stories
At its core, invideo works as an explainer video maker that prioritizes clarity and speed. Instead of manually assembling scenes from scratch, users can input a script or text prompt, and the platform automatically structures visuals, transitions, and captions around that narrative. For many creators, it also functions as a practical video maker app, especially when the goal is to turn written ideas into visual stories without deep editing expertise.
Because the workflow is built around storytelling rather than technical editing, invideo naturally supports use cases like product explainers, short educational videos, onboarding content, and marketing walkthroughs.
Flexible enough for different creators
Another reason invideo fits well into explainer-style content is its adaptability. A solo creator explaining a concept, a startup introducing a feature, or a marketer summarizing a campaign can all use the same core workflow while adjusting pacing, visuals, and tone. The tool doesn’t force a rigid structure, which helps videos feel more organic and less formulaic.
For creators who think in words first and visuals second, invideo acts as a bridge between ideas and execution, making it easier to turn written thoughts into engaging videos.
2. Clipchamp
Clipchamp is a browser-based video editor that appeals to creators who prefer a hands-on approach while still keeping things simple. It’s particularly useful for explainer videos that rely on screen recordings, voiceovers, and straightforward visual elements.
Simple editing for clear explanations
Clipchamp allows users to combine recorded footage, text overlays, and basic animations to explain concepts step by step. This makes it suitable for tutorials, walkthroughs, and informational videos where clarity matters more than flashy visuals.
Because it runs entirely in the browser, it’s accessible for users who don’t want to install heavy software or deal with advanced timelines.
Good for practical, instructional content
If your explainer video focuses on showing rather than animating—such as explaining how a tool works or walking through a process—Clipchamp offers enough flexibility without overwhelming the user. It works well when paired with a clear script and a structured narrative.
3. Wave.video
Wave.video is often used by creators who want to produce explainer videos optimized for social platforms. Its strengths lie in combining text, visuals, and audio in formats that work across different channels.
Storytelling for social-first explainers
Explainer videos on social media need to be concise, visually engaging, and easy to follow without sound. Wave.video supports this style by allowing creators to emphasize captions, short scenes, and visual cues that keep viewers engaged even in silent playback.
This makes it a strong choice for explainers that need to communicate quickly, such as feature highlights, brand stories, or educational snippets.
Useful for repurposing content
Wave.video also fits creators who want to turn one idea into multiple explainer videos for different platforms. Adjusting aspect ratios and pacing helps ensure the same story works across formats without losing clarity.
4. Moovly
Moovly focuses more on animated explainer videos, making it suitable for creators who want a more visual, illustration-driven style of storytelling.
Animated explainers for abstract ideas
Some ideas are easier to explain through animation rather than real footage. Moovly supports this by offering tools to build animated scenes that visually represent concepts, workflows, or systems. This is especially helpful for educational content or internal communications.
Structured storytelling approach
Moovly’s interface encourages creators to think in scenes, which naturally aligns with explainer video storytelling. Each segment can focus on a specific point, helping viewers follow the narrative without confusion.
5. Biteable
Biteable is known for helping users create short, punchy videos that communicate a message quickly. It’s well-suited for explainers that need to grab attention and deliver a clear takeaway.
Clear messaging in short formats
Explainer videos don’t always need to be long. Biteable works well when the goal is to explain a single idea or value proposition in under a minute. The platform emphasizes pacing and visual rhythm, which helps keep viewers engaged.
Best for high-level explanations
Rather than diving deep into complex topics, Biteable is ideal for high-level explainers—introducing a product, summarizing a concept, or presenting a quick overview that leads viewers to learn more elsewhere.
6. Typito
Typito is a text-focused video editor that’s particularly useful for explainers driven by strong written narratives.
Text-led storytelling
Typito shines when captions and on-screen text play a central role in the explainer. This makes it effective for educational content, thought leadership videos, and social explainers where reading is just as important as watching.
Suitable for silent viewing
With many viewers watching videos without sound, Typito’s emphasis on readable, well-paced text helps ensure the story still lands clearly, even without audio.
Choosing the right explainer video maker
The best explainer video maker depends on how you prefer to turn ideas into stories. If you think in text and want a fast way to visualize your thoughts, a text-driven approach like invideo’s can help you move quickly from concept to video. If you prefer manual editing or animation-heavy visuals, tools like Clipchamp or Moovly may suit your workflow better.
What matters most is clarity. A good explainer video doesn’t overwhelm viewers—it guides them through an idea step by step, using visuals to support understanding rather than distract from it. As these tools continue to evolve, they make it easier for creators to focus less on technical execution and more on telling stories that actually make sense.
By choosing the right platform for your style and goals, you can turn even complex ideas into explainer videos that feel clear, engaging, and easy to follow.
